TRUST IS THE KEY TO ONLINE B2C E-COMMERCE Keyfusion helps you build the necessary trust with your customers to grow your business. If you're serious about e-commerce, you need to make it easy for your customers to purchase and pay for the products and services they order from you - and you must give them the security to do it confidently. With fraudulent credit card transactions such a high percentage of your sales you need to trust your customers, and they need to be able to trust you with their personal information. With such concerns it's no surprise that recent polls indicate Web security remains the most important issue for most Internet users. In a poll conducted by @plan, about 85 percent of Internet users surveyed said that the privacy of information transmitted online was their main concern regarding the Internet. Keyfusion has many tools and technologies for implementing the essential element of trust for high-volume B2C transactions. Because security is a paramount concern of your customers, you should make sure your organization has invested appropriately in your trust infrastructure. One way is to ensure that your IT and Web staff are up on the latest security techniques. Keyfusion is a security measure that exists on the web access level and is combined with SSL to complete the authentication loop. The authentication loop exists where SSL authenticates the vendor and Keyfusion authenticates the end user. And if your site is already secure using SSL certificates, make sure it is also secure against fraud and charge backs and protect your customers personal information. An easy and effective way to assure visitors that your site is safe for e-commerce is to post the Keyfusion Protection Seal as a symbol of trust on your home page. The Seal is included with a Keyfusion Transaction Server purchase. If you are implementing or using a B2C e-Commerce web server application, you may obtain our free 30-day trial transaction server application.